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Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing. For more information about the Pharma Marketing Network, visit us at http://pharma-mkting.com or follow us on Twitter at https://twitter.com/pharmaguy.

Sep 20, 2023

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer...