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Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing. For more information about the Pharma Marketing Network, visit us at http://pharma-mkting.com or follow us on Twitter at https://twitter.com/pharmaguy.

Sep 20, 2023

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer...


Jun 27, 2023

Toxic Portraits:

Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked.  This


Feb 22, 2023

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more...