Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing. For more information about the Pharma Marketing Network, visit us at http://pharma-mkting.com or follow us on Twitter at https://twitter.com/pharmaguy.
Gout is traditionally viewed as a
low-priority disease with misperceptions driving the
narrative. To change those misperceptions, we must be creative and
bring the impact of this condition to the forefront.Toxic Portraits provide an innovative
way to look at a disease state often overlooked. Thisentirely different approach to
creating urgency to treat uncontrolled gout focuses on the toxic
source of the disease: uric acid. Horizon's objective:
Educate healthcare providers by demonstrating the toxic effects of
uric acid to potentially change treatment behavior and show them
the disease like never before.
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Augmented Reality / Experiential Booth at the National
Kidney Foundation Event:
Nephrologists treat patients with chronic kidney disease, but a lot
of their patients also have gout. If left untreated, gout
threatens many organs and systems, including the heart and the
kidney. Horizon needed to stand out among all the exhibitors at the
National Kidney Foundation conference to make them take gout
seriously, to show doctors the systemic effects of uric acid
buildup. The objective: create a booth that would be
impossible to ignore, in order to show healthcare providers, the
truth—that gout could be almost anywhere.
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View this podcast to understand 'the
how' and the pull through, where the success was built on.
The official podcast of the Pharma Marketing Network. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.