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Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing. For more information about the Pharma Marketing Network, visit us at http://pharma-mkting.com or follow us on Twitter at https://twitter.com/pharmaguy.

Feb 22, 2023

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more...