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Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing. For more information about the Pharma Marketing Network, visit us at or follow us on Twitter at

Oct 26, 2020

In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising. 

Tom discusses and answers questions around:

  • His experience is doing marketing for pharma brands
  • The role AI may have in taking away human marketing jobs (and which ones are most at risk)
  • How pharma brands can get started in using AI for their marketing
  • Who outside of pharma is using AI well, who should we look to for inspiration?   
  • What, if any, role will there be for the human input in an AI creative driven world of the future?  

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